Can the right person understand you, trust you and know how to begin?
Clarity creates trust. Trust makes the first step possible.
HUMANS NEED HUMANS
Relationship Is The Real CurrencyBuild the business around the human relationship — not the transaction.
Your work already matters. GTG gives that work a structure people can understand, enter and grow through.
Foundation helps the right person understand you and begin. Offer & Transition helps you keep guiding them as their needs and life change. Go To Market helps more of the right people enter that relationship.
Three layers. One human loop: understand → begin → continue → grow.
Not sure which layer fits? Book a call.
The GTG North Star
One relationship. Three layers that keep it moving.
GTG does not optimize isolated transactions. It structures the business around the human relationship between coach and client — from first understanding, through changing needs, into consistent market movement.
Can you keep guiding that person as their needs and life change?
Products deliver value. Transitions build relationships. Relationships create continuity.
Can the right new people consistently enter that relationship?
Campaigns create movement. Conversations create understanding. The right people enter the right relationship.
3 GTG Layers
Choose the problem your business needs to solve now.
Start with the layer that is holding the business back. Each higher layer builds on the clarity and structure created before it.
01 / Foundation
Human Foundation
Can the right person understand you, trust you and know how to begin?
Clarity creates trust. Trust makes the first step possible.
For coaches, trainers and expert-led businesses whose work is valuable but still difficult to understand, enter or trust online.
Foundation turns your story, people, method and existing material into a clear world, page direction, entry path and Relationship Home.
- Foundation Dashboard + private preview
- Vision / Identity / People / Method
- Diagnostic Center + Lead Magnet path
- Locked RP / Resource pages
- Social direction + Relationship Home
02 / Offer & Transition
Offer & Transition
Can you keep guiding that person as their needs and life change?
Products deliver value. Transitions build relationships. Relationships create continuity.
For businesses that need clear products, buying routes, delivery and a deliberate way to keep guiding clients as their needs change.
Offer & Transition includes the Foundation, then turns it into a connected offer system where people can buy, book or request support and move naturally between the options that fit them over time.
- Full Foundation included
- 1:1, 1:many and Course architecture
- B2C and B2B buyer routes
- Checkout / booking / proposal path
- CRM, delivery and transition logic
03 / Go To Market
Go To Market
Can the right new people consistently enter that relationship?
Campaigns create movement. Conversations create understanding.
For businesses that have valuable work but do not know how to create structured movement toward the right people.
Go To Market turns an approved Foundation and Offer into one focused Local or Global campaign with sourcing, fit assessment, outreach and a clear path for replies.
- Local or Global campaign route
- Direct or Partner workflow
- Activation-ready contact database
- Campaign copy and reply path
- Managed campaign option inside GTG
How GTG Works
Three layers. Three kinds of chaos solved.
GTG is not one funnel, one page or one automation. It is a connected operating system built in layers.
01 / Foundation
Can the right person understand you, trust you and know how to begin?
Foundation makes the coaching business understandable before you build offers on top.
Foundation turns your story, experience, people, method and existing material into one clear business foundation. After your intake, GTG creates a private visual preview of the complete planned Foundation together with the full Architecture + Strategy PDF.
Foundation flow: intake → dashboard → page map → diagnostic → lead magnet / RP pages → Home.
Architecture starts with the real business
First we establish where your Foundation actually stands today.
GTG reviews what already exists — your story, positioning, people, method, pages, social presence, entry paths, forms and resources — and identifies what is clear, what is missing and what is disconnected. If you are at the beginning and very little exists yet, that is still the current state: the Architecture becomes the first clear source of truth for what should be built next.
Your Complete Foundation Preview
See the complete Foundation before implementation.
When you purchase the Foundation Architecture PDF and complete the intake, GTG creates a private visual preview of your complete planned Foundation. You see the Dashboard, page direction, Diagnostic Center, Lead Magnet and resource path, entry flow and Relationship Home as one connected system. The accompanying Architecture + Strategy PDF explains every part, what it contains, how it works and how it should be implemented.
Foundation output
01 / Dashboard
Foundation Dashboard
A clear summary of the coach’s world, authority, people, method, page direction and next step.
02 / Page Map
Pages people can enter
Vision, How It Works, About, Diagnostic Center, Lead Magnet pages, locked RP pages, Path / Call and Home direction.
03 / Entry
Diagnostic → Lead Magnet → RP
People choose where they are, give email for deeper value and are guided toward the next useful step.
04 / Home
Relationship Home
A simple place for resources, saved posts, welcome content, free practices and booking links to live together.
CLARITY CREATES TRUST. TRUST MAKES THE FIRST STEP POSSIBLE.
Foundation creates the conditions for the human relationship to start.
The Foundation result
People understand who the coach helps, why the work matters, how the method works, where to click first and where the relationship continues.
Foundation Delivery
Choose how you want to build your Foundation
Start with the complete architecture and implementation direction, or let GTG turn the approved Foundation into a live, connected system.
Architecture + Strategy
350€ one-time
Foundation Architecture PDF
GTG turns your intake into a complete private Foundation preview and a detailed Architecture + Strategy PDF. You receive the direction, structure and implementation plan; you or your team build it.
- Foundation Dashboard: world, authority, people, method and next step
- Complete private visual preview of the planned Foundation
- Vision, How It Works, About, Diagnostic Center, Lead Magnet, RP/resource pages, Path / Call and Home map
- Page, message and CTA direction
- Social profile and content direction
- Missing-input ledger and recommended implementation sequence
GTG Build
900€ + 59€/month 0% fee
Foundation Build
GTG uses the approved Foundation architecture to build and connect the live pages, forms, lead capture, emails, locked resources and Relationship Home.
- Complete Foundation architecture and preview included
- Vision, How It Works, About, Diagnostic Center, Lead Magnet and RP/resource pages built
- Forms, email capture, result/welcome emails and routing connected
- Relationship Home, resources and access logic implemented
- Mobile, CTA, form, email and access QA
- Ongoing Foundation operation inside the monthly plan
Not sure whether you need the PDF or the Build? Book a call.
02 / Offer & Transition
Can you keep guiding that person as their needs and life change?
Offer & Transition turns products into a connected relationship system — not a sequence of isolated transactions.
Offer & Transition turns the Foundation into a connected commercial and relationship system. GTG defines what should be sold first, which B2C and B2B paths make sense, how people buy or request support, how onboarding and delivery work, and how the relationship can continue when the client’s needs change.
Offer flow: Foundation → product decision → sales / proposal path → onboarding → delivery access → CRM → transition.
Architecture starts with the real revenue path
First we map what you sell and how it works today.
GTG reviews the offers, pricing, buyer routes, sales pages, calls, proposals, checkout or invoicing, onboarding, delivery, CRM and continuation that already exist — including the manual work happening behind the scenes. We identify what works, what is unclear and where people get stuck. If you do not yet have a real offer system, the Architecture becomes the first clear structure for one.
Your Complete Offer Preview
See the complete Offer & Transition system before implementation.
When you purchase the Offer & Transition Architecture PDF and complete the intake, GTG creates a private visual preview of your complete planned offer system. You see what should be sold first, which B2C and B2B paths make sense, how people buy or request the offer, how onboarding and delivery work, how clients move through CRM and what the next transition should be. The accompanying Architecture + Strategy PDF explains every product, route, transition and implementation decision in detail.
Offer output
01 / Decision
What should be sold first
GTG decides the first product path and what should wait so the coach does not launch scattered offers.
02 / Product Families
1:1, 1:many and Courses
Every active offer belongs to one of three product families. Membership is an access or continuity model, not a separate fourth product family.
03 / B2B
Business / team offers
Workshops, pilots, company programs, club/team sessions, proposal path, invoicing and continuation logic.
04 / Transition
What happens after purchase
Checkout or booking, onboarding, access, CRM, follow-up, upgrade, downgrade, pause, return and continuation.
PRODUCTS DELIVER VALUE. TRANSITIONS BUILD RELATIONSHIPS. RELATIONSHIPS CREATE CONTINUITY.
The client should never have to remain appropriate for the product. The offer system must remain appropriate for the client.
The Offer result
The business knows what it sells, who buys it, how they enter, how delivery works and how the relationship can continue when needs change — before Go To Market brings more people in.
Offer & Transition Delivery
Choose how you want to build your Offer & Transition system
Start with the complete Foundation and Offer architecture, or let GTG build and operate the product, sales, delivery and transition system.
Architecture + Strategy
480€ two separate PDFs
Foundation + Offer Architecture PDFs
You receive one complete Foundation Architecture PDF and one separate Offer & Transition Architecture PDF. GTG defines the products, buyer routes, pricing, buying path, delivery, CRM direction and transitions; you or your team implement them.
- Complete Foundation architecture and private preview
- 1:1, 1:many and Course product blueprints
- B2C and B2B buyer routes
- Pricing, capacity, boundaries and first-offer decision
- Sales-page, checkout, booking, application, proposal or invoice direction
- Onboarding, delivery, CRM and transition architecture
- Missing-input ledger and implementation plan
GTG Build
900€ + 99€/month 2% fee
Offer & Transition Build
GTG builds and operates the approved Foundation and Offer system: live products, buying routes, payments, onboarding, delivery, CRM workflows and the next transition after purchase.
- Complete Foundation and Offer architecture included
- Product and sales pages built
- Checkout, booking, application, proposal or invoice routes connected
- Payments, order workflows, tags, statuses and notifications
- Course, community, remote or resource delivery access
- CRM, onboarding and client transition logic
- Ongoing product and revenue-path operation
Not sure whether you need the PDFs or the Build? Book a call.
03 / Go To Market
Can the right new people consistently enter that relationship?
Go To Market turns a ready Foundation and Offer into structured market movement and qualified conversations.
Market movement only matters when the right person enters a clear relationship path. GTG connects sourcing, fit assessment, outreach, replies and pipeline movement to the Foundation and Offer that already exist.
Market flow: target market becomes lead source, fit score, outreach, replies, GTG pipeline, follow-up and monthly refill.
Campaign architecture starts with the real market position
First we establish what is actually ready to take to market.
GTG reviews the current Foundation, active offer, target, territory, language, delivery eligibility, existing contacts, channels, tools and any outreach already happening. We identify what is usable, what is missing and what would stop the campaign from working cleanly. If there is no structured market activity yet, this becomes the first clear campaign baseline.
Go To Market output
01 / Campaign Direction
One focused campaign
Local or Global, Direct or Partner, connected to one approved offer, territory, language and CTA.
02 / Right Contacts
Activation-ready database
Raw candidates are assessed and the strongest relevant contacts or partners are prepared for activation.
03 / Campaign Assets
Playbook, copy and reply path
Campaign message, outreach sequence, follow-up copy, reply guide and clear next-step handling.
04 / Market Movement
Activation and pipeline direction
You run the prepared campaign through your own systems, or GTG manages sending, replies and pipeline movement inside the GTG Build.
CAMPAIGNS CREATE MOVEMENT. CONVERSATIONS CREATE UNDERSTANDING.
The purpose of outreach is not to force a transaction. It is to open a relevant conversation with the right person.
The Market result
The system stops waiting for random attention and starts creating structured market movement toward qualified conversations.
Go To Market Delivery
Choose how the campaign is activated
The campaign architecture is the same strategic layer. The difference is whether GTG prepares the campaign for your own systems, or builds and manages the complete path inside the Full GTG Platform.
Single Campaign
You run the campaign
690€ one-time
GTG prepares one complete campaign around a specific product and market. You receive the campaign assets and activate them through your own sending, CRM and sales process.
- Required Foundation and Offer architecture prepared or updated for the campaign
- Local Direct, Local Partner, Global Direct or Global Partner campaign
- Activation-ready contact database
- Campaign Playbook and outreach copy
- Follow-up copy and reply guide
- No monthly fee and no GTG platform percentage
Managed Go To Market
GTG runs the campaign system
Inside the Full GTG Platform
GTG builds the Foundation, Offer, sales and delivery infrastructure, then activates the campaign through the connected GTG system.
- 900€ Build entry for a new Full GTG client
- 99€/month + 6% of sales through the GTG platform
- No second 900€ payment for an existing Offer Build client
- First full campaign included
- One smaller campaign every 30 days included
- Larger refills and additional campaigns available as add-ons
Campaigns create structured market movement and qualified conversations. GTG does not guarantee replies, clients or revenue.
Pricing & Monthly
Compare the three GTG layers.
First compare what you receive as an Architecture + Strategy PDF or Single Campaign. Then compare what GTG builds and operates inside each active layer.
Feature
Architecture first. Build and operation below.
Human Foundation
Understand. Trust. Begin.
Offer & Transition
Guide the person as needs change.
Go To Market
Bring the right new people into the relationship.
Architecture / Campaign Entry
350€Foundation Architecture PDF
480€Foundation PDF + separate Offer & Transition PDF
690€Single Campaign prepared for your own systems
What is delivered
Complete Foundation architectureDashboard, page map, entry path, Relationship Home and implementation direction.
Two complete architecture PDFsFoundation plus Offer & Transition as separate source-of-truth documents.
Complete Campaign Activation PackRequired architecture update, Campaign Playbook, activation-ready database, copy and reply guide.
Private preview / action map
Foundation private visual preview
Foundation + Offer private visual preview
Campaign direction and activation map
Strategic direction
Vision, Identity, People, Method, page, social and CTA direction
Product families, B2C/B2B routes, pricing, buying, delivery, CRM and transition direction
Local/Global, Direct/Partner, target, territory, language, offer, CTA and outreach direction
Copy and operational assets
Page and message direction
Sales-page, proposal, onboarding and delivery direction
Campaign copy, follow-up copy and reply guide
Missing inputs and next steps
Missing-input ledger + implementation plan
Missing-input ledger + implementation plan
Campaign requirements + client execution plan
Buy Architecture / Campaign
GTG Build Entry
900€ once
900€ once
900€ onceExisting Offer Build clients do not pay a second 900€ entry.
Monthly Operation
59€/month
99€/month + 2%
99€/month + 6%
Architecture included in Build
Included
Foundation + Offer included
Foundation + Offer + campaign architecture included
Vision / Identity
Full
Full
Full
Your People / Method
Full
Full
Full
Method connection to problems
Included
Included
Included
Social strategy
IncludedProfile, content themes, posting structures and initial post direction.
Included
Included
Foundation pages
Vision, How It Works, About, Diagnostic Center, LM and RP/resource pages
Included
Included
Forms and email capture
Included
Included
Included
Email automations
Result / welcome emails
Welcome, order and access emails
Campaign, follow-up and handoff emails
Internal notifications
Basic only
Order and client-entry notifications
Reply, lead and pipeline notifications
Relationship Home
Included, without paid-product delivery
Included
Included
Offer architecture
Not included
Included1:1, 1:many, Courses, B2C and B2B routes.
Included
Product structure
Not included
Included
Included
Checkout / booking / proposal
Not included
Included
Included
Payments and order workflow
Not included
Included
Included
CRM, tags and statuses
Not included
Sales / client pipeline
Sales + market pipeline
Onboarding and delivery
Not included
Course, community, remote or resource delivery when needed
Included
Transitions
Not included
Upgrade, downgrade, pause, return and continuation
Included
Monthly product operation
Not included
Included within monthly scope
Included
Lead sourcing and fit assessment
Not included
Not included
Included
Initial full campaign
Not included
Not included
IncludedScope depends on Local/Global and Direct/Partner workflow.
One smaller campaign every 30 days
Not included
Not included
Included
Reply handling and pipeline handoff
Not included
Not included
Included
Larger refills / additional campaigns
Not included
Not included
Add-onScoped by workflow, market and additional activation-ready contact volume.
Start GTG Build
Add-ons are used only when the included monthly scope is exceeded or when a larger refill, additional campaign, new market, custom integration or larger product batch is requested.
0%
Foundation has no success fee because it does not include checkout, paid products or paid delivery.
2%
Offer & Transition operates the product, payment, CRM, onboarding, delivery and transition layer.
6%
Go To Market adds managed sourcing, activation, reply handling and pipeline movement on top of the complete GTG system.
For client-owned products, the percentage is calculated on the client sale value, excluding VAT, refunds and payment processor fees. For third-party products, it is calculated only on the commission or payout received by the client.
Monthly Operation
What happens inside the monthly plan?
Monthly is not just hosting. GTG keeps the active system layer alive: emails, automations, community, product operation or market refills depending on your level.
Foundation Monthly
59€/month
Foundation operation keeps the live pages, lead capture, locked resources, email logic and Relationship Home connected.
- Foundation pages hosted and maintained when built by GTG
- Diagnostic Center and Lead Magnet paths
- Locked RP / resource access
- Forms and email capture logic
- Result / welcome emails
- Relationship Home without paid-product delivery
- 1 small monthly Foundation change
Offer & Transition Monthly
99€/month + 2%
The GTG Platform keeps products, sales routes, CRM, payments, onboarding, delivery and client transitions connected and operational.
- Everything from Foundation
- Product and sales-page maintenance
- Checkout, booking or proposal routes
- CRM, tags, statuses and workflows
- Payments, emails and internal notifications
- Course/community or remote delivery access
- Monthly product-operation scope
Managed Go To Market
99€/month + 6%
Managed Go To Market includes the complete GTG platform plus ongoing campaign sourcing, activation, reply handling and pipeline movement.
- Everything from Offer & Transition
- First full campaign included
- One smaller campaign every 30 days included
- Local Direct, Local Partner, Global Direct or Global Partner
- Contact sourcing and fit assessment
- Outreach activation and reply handoff
- GTG Sales pipeline and follow-up logic
- Larger refills and additional campaigns as add-ons
GTG vs Other Tools
GTG replaces a disconnected stack of tools and services.
After the three layers are clear, the tool comparison becomes obvious: GTG is not one page or one funnel, but the connected operating layer behind the business.
The point is not that every business needs every feature immediately. The point is that GTG keeps the key parts connected instead of spreading them across separate tools, contractors and manual processes.
Real Systems
How coaches experience GTG
GTG is not just a platform. It gives coaches a clearer way to see, structure and operate the business behind their work.
“
GTG gave me structure I had been missing for years. Not just a platform — a way of thinking.
UrškaCoach · LadiesFitHub Owner
“
Before this, I was juggling multiple tools. Now I see the whole architecture clearly.
Jure KoščakGenuine Athlete Academy
“
Structure removes stress. Now I know what I’m building and how it evolves step by step.
Justina KvasnikPersonal Life CoachStructure changes how the business feels.
When the architecture is clear, the platform stops feeling like software — and starts feeling like a system that can actually hold the work.
FAQ
Questions before buying.
Structured by the three GTG layers, architecture pricing and payment rules.
GTG Architecture + Strategy
A strategic architecture document for the path you choose. It gives you the structure before build: what should exist, why it exists, how the system should connect and what has to be implemented next.
Foundation Architecture PDF is 350€. Offer & Transition is 480€ and delivers two separate documents: the Foundation Architecture PDF and the Offer & Transition Architecture PDF. The 690€ Go To Market option is a Single Campaign package with the required architecture, campaign plan, activation-ready database, copy and reply guide for the client to activate through their own systems.
You cannot build a clear offer path if people do not first understand the world, people and method behind the offer. Foundation gives the offer meaning, context and direction.
Market activation only works when new attention lands inside a clear Foundation and Offer path. A Single Campaign therefore prepares or updates the architecture required for that campaign. Managed Go To Market runs on the complete Foundation and Offer Build inside the Full GTG Platform.
Yes. The PDF is made for that. You get the architecture and your own team can implement it in WordPress, Webflow, funnels or another existing setup.
Foundation
Yes. Foundation includes social strategy, profile setup direction, reusable post templates and an initial post batch built from the lead magnets, not random content.
Yes. It includes the Relationship Home without a course. It is a place to gather people and continue the relationship before a paid product or delivery system exists.
Because Foundation includes clarity, page direction, Diagnostic Center, Lead Magnet pages, locked RP/resource pages, email automations, lead capture and the Relationship Home, but does not include checkout, buy buttons or paid product delivery.
Offer & Transition
Yes. Offer & Transition includes Foundation because the offer path needs the world, people and method behind it. Without that base, offers feel like disconnected products.
Yes. Offer & Transition can map offers for individual clients and for businesses, teams, schools, clubs or organizations. B2B may require a proposal, invoice or manual agreement instead of a normal checkout.
Yes, when the product requires it. If one of the products is a course or community offer, Offer & Transition includes the delivery access logic.
Because GTG operates the revenue path: checkout, CRM, payments, emails, workflows, product access, course/community or remote delivery and ongoing product operation.
Go To Market
With a Single Campaign, GTG prepares the campaign, activation-ready database, copy and reply guide, and you execute through your own systems. With managed Go To Market, GTG builds and operates the complete Foundation, Offer, sales, delivery and campaign path inside the Full GTG Platform.
The managed Go To Market path includes the complete Foundation and Offer & Transition Build because GTG needs the live pages, products, checkout, CRM and delivery path. The Single Campaign includes only the architecture and campaign assets needed for the client to execute through their own systems.
No. Partners are a channel inside Local or Global Market. GTG can activate direct customers or partners depending on the campaign.
Because managed Go To Market includes the complete Offer & Transition operating layer plus ongoing sourcing, campaign activation, reply handling and pipeline movement.
Payments and moving higher
No. The 900€ Build entry is paid once. An existing Offer Build client can activate managed Go To Market without paying a second 900€ entry. The active monthly and percentage model changes to the Go To Market level: 99€/month + 6%.
Normally monthly, based on tracked revenue, checkout data, commission reports, partner payout reports or agreed proof of sale.
Choose where the relationship needs structure now.
Foundation helps the right person begin. Offer & Transition helps you keep guiding them as life changes. Go To Market helps more of the right people enter.
Foundation · Architecture
Foundation Architecture PDF
Complete Foundation preview, page map, copy direction, missing-input ledger and implementation plan.
Foundation · Build
Foundation Build
GTG builds and operates the pages, entry path, lead capture, emails, resources and Relationship Home.
Offer · Architecture
Foundation + Offer PDFs
Two separate documents covering Foundation, products, pricing, buying routes, delivery, CRM direction and transitions.
Offer · Build
Offer & Transition Build
GTG builds and operates the complete product, payment, CRM, onboarding, delivery and transition system.
Go To Market · Campaign
Single Campaign
GTG prepares the campaign, activation-ready database, copy and reply guide. You activate it through your own systems.
Go To Market · Build
Go To Market Build
GTG builds the full system and manages sourcing, campaign activation, reply handling and pipeline movement.
GTG does not optimize isolated transactions. It structures the business around the human relationship.
Understand → begin → continue → grow. The products can change. The relationship should have a structure that can continue.
Timelines begin after intake material, access and required approvals are received. External platform implementation, custom integrations, larger refills, additional campaign batches and large custom builds may be scoped separately.
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