GuyToGo · Your book order

The Uncomfortable Truth About Your Coaching Business

Why Being a Great Coach Isn't Enough — And What It Really Takes to Build a Successful Business.

Professional coaching expertise and business expertise are two different things. This book helps you see how the business behind your work must function as a connected whole — and what may need your attention first.

SIMON LEGEN · GUYTOGO · HUMANS NEED HUMANS

What you're buying

Understand the business behind your expertise.

The book takes you through seven interconnected business systems, from your professional identity and vision to understanding people, designing your methodology and products, sales, delivery, go-to-market, and the reality of people, time and money. You'll learn to look at these decisions together, not as disconnected tasks.

01 · Vision02 · Identity03 · People & Methodology04 · Products05 · Sales & Delivery06 · Go-to-Market07 · People, Time & Money

See your own business more clearly

Identify where the direction, decisions or connections in your business are still unclear. The book is a foundation for understanding — not a promise of a finished Business Canvas.

Continue with real business examples

Book owners can join GTG live case-study webinars without an additional webinar ticket. Submit your own case beforehand; selected cases may be explored step by step during a session.

Choose your edition

One book. Two formats.

Both editions contain the same book. Choose the edition that suits how you like to read and revisit your ideas.

Digital edition · PDF39 €

The complete digital book to read on your own devices and return to when examining your coaching business.

One-time purchase · no subscription

Printed edition49 €

A physical copy for your desk and reference library. Any applicable shipping charges and delivery options must be shown at checkout.

One-time purchase · shipping, if applicable, separate

Select and confirm your edition in the secure order form below. These cards explain the two formats; the GHL checkout determines the actual product and final amount. Check your selected edition and total before paying.

Secure checkout

How your order works

01

Confirm the book edition in the order form.

Select digital PDF or printed book, if both are available in this checkout.

02

Enter your contact and payment information.

For a printed book, the checkout must also collect a delivery address.

03

Review the final amount and place your order.

The checkout confirms the purchase. Your GTG order confirmation and access or delivery instructions depend on the configured GHL fulfillment workflow.

Partner book access or coupon?

If your academy or professional community provided a complimentary book activation, use the activation instructions from GTG rather than paying for the same book. If you have a valid checkout coupon, apply it in the GHL order form when that option is available. There are no recurring payments or automatic Canvas / GTG Build purchases as part of this book order.

Complete your secure book order below

Select your edition in the GHL order form, confirm your total and finish your purchase securely.