GTG · Ideas in Action

One real problem. Many possible business models.

See how professional knowledge becomes products, client experiences and new ways to reach people.

Explore four practical business ideas. Follow each one from the reality of a person's day to a professional method, a product, a buyer, a market route and the way the business operates. Every example reveals the seven connected GTG systems behind the idea.

Explore the Ideas ↓ Discover the 7 Systems

Four business ideas. Interactive stories. Illustrative financial scenarios.

Explore the Possibilities

Choose an idea. Discover the business behind it.

Four different audiences. Four product concepts. Four possible routes to market. Select an idea to explore its business model from beginning to end.

The Business Story

How does the idea actually happen?

Follow the idea from a real human problem through the professional method, product, buyer, market, client experience and operating model.

Workplace Wellbeing

The Employee Mini Book

Interactive Use Case

In This Example

Business Decision

The Commercial Connection

Who uses the product? Who buys it?

A professional can serve one person while an organization makes the purchasing decision. Understanding both roles opens different market routes.

The End User

The Buyer

Behind the Idea

One idea. Seven connected systems.

Explore how the selected business idea connects professional capability, client reality, products, experience, market activation and daily operations.

What This System Must Produce

Product Possibilities

One methodology. Different ways to participate.

Professional knowledge can support different forms of collaboration. Explore how the selected idea could extend into the four GTG product families.

Test the Business Logic

What could the numbers look like?

Change the quantity, price and direct cost assumptions. Explore how product economics influence the selected business model.

Illustrative Product Economics

Total Revenue

Selected Direct Costs

Contribution Before Other Costs

Illustrative calculation only. All inputs are editable scenario assumptions. Contribution excludes expenses not entered into this calculator, including development, sales, payment processing, taxes, ongoing support and overhead. This calculation is neither a profit forecast nor evidence of existing sales.

From Idea to Business

What could your professional knowledge become?

Understand the seven connected systems. Build a business model around your own experience, professional methodology and the people you want to serve.

Build It Yourself

GTG Coach Business Canvas

Learn the seven connected systems, develop your own decisions and produce your visual Business Canvas and detailed Business Operating Plan. Self-directed and AI-assisted.

Explore Canvas · 297€

Build It With GTG

GTG Full Build

Develop the approved business model with GTG and implement the connected products, Sales Home, Delivery Home, CRM and first market activation. Explore the full scope and terms.

Explore GTG Full Build